“You Can Never Be Too Thin” Campaign Flattened.
New ads from Pretzel Crisps will be taken down thanks to one tenacious blogger from the NYC Blog who cried B.S on this campaign targeted smack dab at those living the pro-ana lifestyle. When will these Marketing Execs learn??
Perry Abbenante, Vice President of Marketing at Snack Factory LLC, maker of Pretzel Crisps, responds. In addition to repeating the same statements the company has made on their Twitter account, Perry explained that they have been monitoring the situation, and will be “making some adjustments to the campaign.”
We hope people noticed what isn’t in the ads: No extra thin, scantily clad female models; No mention of dieting programs, points, etc… Our website and facebook page are all about EATING. We talk about pairing our product in different ways for appetizers. We want people to eat. Our health benefits section details how we can be part of a healthy eating regimen. We in no way advocate unhealthy weight loss or want to promote a bad body image.
We appreciate your feedback and apologize if the ad offended people. We are listening to feedback and making some adjustments to the campaign.
This response is just silly. The tag line of the entire campaign centered around a commonly known saying pertaining to extreme thinness. Period. Who gives a rip that there were no ‘scantily clad models’ or mention of ‘points’ — do these people think we are complete and total morons?
Perry, next time, just zip it. Your words just added more fuel to the fire.