The Lane Bryant Skeleton Commercial Is A Fraud
UPDATE: 5/27/10 It has been confirmed this video is a fraud, created as a viral video using Lane Bryant as their subject. The creators duped us, Huffington Post, Jezebel, and Media Post….a rarity. We regret the error.
I don’t like to use the phrase OMG, but I don’t know what else to say about this, except maybe OMFG!!!
What in the world is Lane Bryant doing?
What’s up with this trend to make fun of eating disorders?
How could the company think this spoof is appropriate?
Here’s the story sent to me from a tipster, thank you very much 😉
Still milking the media buzz created when Fox and ABC initially refused to run one of its lingerie ads last month, Lane Bryant is having a new kind of fun: It’s got an ad spoofing underwear powerhouse Victoria’s Secret up on its blog and is asking its customers to weigh in.
The spoof shows a blonde skeleton clad in black bra and panties, smooching herself in the mirror as she admires her “perfect bra made for perfect women, like me. (“Not for chubbies,” says the final voiceover.)
Holly Baird, a spokeperson for Lane Bryant, tells Marketing Daily the company is delighted with the ongoing huzzahs from curvy gals around the country. “Women of all shapes and sizes are glad that someone finally stepped forward and addressed the issue of size discrimination in advertising. It opened up a dialogue that for some time has been hush-hush. And many women felt insecure and ashamed of their full figures. It created a launch pad for this topic to be exposed and gave many the chance to speak up and be proud.”
The controversy started last month, when Lane Bryant, owned by Charming Shoppes, was shot down by both Fox and ABC. “After numerous requests for edits, Fox allowed the spot to run during the last half hour of “American Idol,” she says. “ABC flat out refused to run it during “Dancing with the Stars,” and only after Lane Bryant replied, ‘But you’ll allow the VS ‘nakeds’ campaign,’ did they concede. Lane Bryant has never experienced this level of discrimination.”
As a follow-up to the buzz — the controversy got widespread coverage in newspapers, TV, in blogs and on Twitter — the company last week threw a chainwide 40% off sale to thanks to its fans.
Well, I am sorry Ms. Baird, but this goes way the hell too far. Discrimination, I get it, I support that cause, but this spoof is totally over the top. Have you no regard for the 8 million eating disorder sufferers in this country?