Diesel “Be Stupid” Campaign Screams; C’mon Girls Show Us Your !#%@$!
Now that I am done hyperventilating over this situation, I think I am in a half way reasonable state of mind to write this post about the Diesel Be Stupid ad campaign, sent to me by the mother of a 14-year-old daughter who was subject to this ad from Nylon Magazine.
And we wonder why kids are SEXTING?
The pathetic part about this is the “Be Stupid” concept is a good one, a series of well thought out taglines meant to encourage teens and twenty somethings to take chances, make mistakes, and not be afraid of failure. But why, for the love of God, did they have to attach this inspirational campaign to a picture of a chick flashing her boobs to a security cam? Do they have no daughters, nieces, or young girls in their life? Would Diesel Execs be proud to show their kids this ad?
Hold on — I’m just getting warmed up.
I meandered over to their homepage, to find this lovely banner flashing in my face. I blinked a few times and it was still there.
You read it right, the brand message here is:
SUCKS THE BALLS, HAS ANAL. REGRET-FREE HANGOVER.
Turns out they are running an interactive tool where users can create their own sayings after being oh-so-inspired by the Be Stupid creative magic. They obviously decided to wing it and have no moderation whatsoever (so when you go there you will see a different message that appears to rotate) . WTF x 1000?
Ok, pick your jaw up off the floor, and let’s move on to the Kids Collection. Reminiscent of the Calvin Klein child molestation campaign of the 90s, this campaign features various children, posed provocatively, shirts removed, sexy expressions peering through the tossled hair.
So how did we get here? I know, I know, sex sells. I’m writing about it, many others will write about, we’ll all be outraged, and as a result Diesel sell a shit load of jeans. What to do?
GIVE EM’ A PIECE OF YOUR MIND
How about we slam the living crap out of their web site, Head of PR, and Director of Communications? Sounds good to me.
Let these bastards know what we think of their sexual exploitation campaign featuring not only young women, but also children in various stages of undress. Ask them if it’s fun sexualizing kids for a living. Tell them they should be ashamed of themselves.
Erin Hawker (yes, a woman, it should be interesting how she spins this baby)
212-755-9200 ext 360
Erin_Hawker@diesel.com (include an underscore _ between first and last name)
VP of Communications
212-755-9200 ext 344
email@example.com (include an underscore _ between first and last name)
Link to form on the Diesel Store web site, go here.
One last little fun fact: Diesel’s brand tagline is “For Successful Living.”
Ahhh…not so much,