Friday, January 22, 2021

Twiggy Olay Ads Banned

December 22, 2009 by  
Filed under Body Image

Fake Twiggy vs Real Twiggy – C’mon people!

Tipster Cirsty clued me into this story, so I kept an eye on it, sure enough these ads were banned!

Finally, yesterday, the ASA banned the complete set of Olay Twiggy ads, ruling that the post-production retouching could give consumers a “misleading impression of the effect the product could achieve.”

WHAT? They wouldn’t do that…would they?

Twiggy is skating into 60 years of age. Kind of ironic how in REAL life she is wearing shades…if your eyes look so amazing, why not show them off Twigster?

In the ads, Twiggy says, “Olay is my secret to brighter-looking eyes” and “Because younger-looking eyes never go out of fashion…[it] reduces the look of wrinkles and dark circles for brighter, younger-looking eyes.”

However, since Olay admits to “minor retouching” around Twiggy’s eyelid area (essentially wiping out any indication of undereye darkness, bags, and fine lines), we know the cream is not really her secret. Instead it’s a skilled computer technician, which is something you just can’t bottle and sell for $23.89. Nor is this “secret” available to most women.

Honestly, I am so stoked that with the banning of these ads, finally we are getting real with this fantasyland crap we are being feed. And frankly, the models and actresses are outright lying to be paid for the ad….since when is that acceptable?

This whole saga started last summer when beauty company Olay debuted its Definity eye cream campaign depicting model Twiggy looking far younger, smoother, and firmer than her then 59 years should suggest. The ’60s fashion star appeared virtually wrinkle-free in the ads and, since her baby-faced visage was selling anti-aging cream to older women, quite a few people—including bloggers, news outlets, and the British Parliament—grew quite disturbed.

In August, British lawmakers called for a ban on the digitally altered ads, suggesting they mislead the public. And, in the ensuing months, the U.K’s Advertising Standards Authority (ASA) received hundreds of complaints from the public, claiming the Olay images were “socially irresponsible” and could have a “negative impact on people’s perceptions of their own body image, ” The Guardian reports.

Give me an AMEN,



9 Responses to “Twiggy Olay Ads Banned”
  1. Glad people are upset as that’s what makes rulings like this happen. Wonder if the U.S. will ever follow?

    I don’t mind some re-touching, but clearly this Twiggy ad was a bit out of control. At 41 myself, I’m glad to have some wrinkles — shows off my wisdom 🙂

  2. Mish says:


  3. lissa10279 says:

    Amen!!!! I am glad to see action happening. That’s just ridiculous! Too bad that kind of backlash hasn’t happened yet here in the US.

  4. CandiceBP says:

    I wish that backlash would happen in the US.

    • mamaV says:

      @ G: Thanks for the info, really interesting.

      FYI for everyone, here is the image causing an issue. The woman has hair extensions and she is advertising stating ““My hair feels stronger, full of life, replenished with a healthy shine. It’s got its mojo back,” she says as she parades in a red dress. (Well no shit it’s got mojo, its not yours!)
      Cheryl Cole Loreal Ad Hair Extensions

  5. julie says:

    UK 1, US 0. We’re more obsessed with youth in this country, maybe that has something to do with it. As more people start being p.o’d by this sort of thing, maybe it’ll change here, too.

  6. Shannon says:

    AMEN! It is about time. Personally I love Oil of Olay products however no miracles expected 😉

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